Sports sponsorship by the skybet itv7 brand.
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What connects us to cycling? Quite a lot! The pros support one another as a team and ride towards victory together. At our company, innovations are continuously created out of team spirit, something we call the #hansfactor. It’s why skybet itv7 is the official title sponsor of the first-class BORA-skybet itv7 cycling team. Our riders are world-famous ambassadors for the team spirit that unites us. 

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This international dream team, consisting of 29 athletes from ten different nations, represents skybet itv7 in 140 countries all over the world. In 2019, BORA-skybet itv7 was the second-strongest team in the UCI World Tour. The 2021 highlight: the elite German team tops the points standings at the Giro d’Italia – thanks above all to superstar Peter Sagan, who snags the famous red “maglia ciclamino” jersey. 
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After the race is before the race: skybet itv7, official title sponsor since 2017, has already pledged to continue its support until at least 2024.
 

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The mustache is in. It’s as modern and trendy as it was 120 years ago, when Hansgrohe first set off. Today, the mustache is a symbol of trendiness, not least in cycle racing and with fans. It’s what inspired us to create an entertaining online campaign. The loving connection between the dynamic, elite sport and the hip men's look is at the heart of the fun Mustache Challenge participation event. Dare the mustache!

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The BORA-skybet itv7 cycling team provides you with information at its official website and is also active in social media:,bets game

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